(By Yunbi Lee, MHN Sports) Hangeulkwaja, Korea’s new Korean alphabet-shaped snack brand, is taking an exciting step into the global market through a groundbreaking partnership with Ktown4u, one of the largest platforms for K-pop and Korean cultural products worldwide.

This collaboration marks a significant milestone in Hangeulkwaja’s mission to share the fun and unique charm of Korean language and culture with international audiences, especially in regions such as Japan, Singapore, Taiwan, the United States, and other English and Chinese-speaking markets.

Co-founded by Korean TV and YouTube personalities Tyler Rasch (from the USA) and Nidhi Agrawal (from India), Hangeulkwaja — also known as Kalphabets — was born from the duo's vision to create a Korean equivalent to the popular alphabet-shaped snacks found abroad.

The snack’s playful design and traditional flavors, such as garlic and mugwort, offer a unique way for global K-culture enthusiasts to explore Korean food and language. Now, through its partnership with Ktown4u, Hangeulkwaja will leverage the platform’s extensive distribution network to introduce this innovative product to a worldwide fanbase of K-pop and K-content lovers.

Ktown4u, already a leader in connecting international fans to Korean cultural goods, is eager to enhance its position by showcasing Hangeulkwaja as a must-try K-food experience.

With its global logistics expertise and commitment to sharing the richness of Korean culture, Ktown4u aims to deliver Hangeulkwaja’s Korean alphabet snacks to customers around the globe, further solidifying its role as a bridge for K-culture.

“This partnership is an incredible opportunity for us,” said Tyler Rasch and Nidhi Agrawal. “Hangeulkwaja is more than just a snack — it’s a way for people who love K-pop, K-dramas, K-food, and the Korean language to experience the excitement and playfulness of Korea in a whole new way. We hope this collaboration will lead to more interest and opportunities with people all around the world.”

Both Hangeulkwaja and Ktown4u are confident that this collaboration will resonate with the vibrant community of K-culture enthusiasts worldwide, offering a delicious and educational way to engage with Korean traditions. Together, they look forward to spreading the taste and fun of Hangeulkwaja to every corner of the globe.

For more information, visit Hangeulkwaja’s SNS or Ktown4u’s platform.

Photo=Hangeulkwaja