Ktown4u, the leading global K-pop merchandise platform, has announced a new partnership with Japan’s iconic commercial complex Shibuya109 to launch an exclusive online store designed for Japanese consumers.

The new online section offers a comprehensive range of local Japanese content, including J-pop and K-pop artists’ goods, popular character merchandise, animation collectibles, and brand collaboration products. The initiative kicks off with the online sale of MD items that were previously available at the Ichimaru Nine POPUP SHOP—a collaboration with Cloud Nine Inc., the management company for popular talents like Ado. Moving forward, Ktown4u plans to broaden its selection with an even wider array of artists’ merchandise and branded products.

Through this collaboration, Ktown4u is reinforcing its commitment to expanding content diversity beyond simple product distribution. By further strengthening ties with local Japanese brands and cultural properties, the company is shifting its strategy from a K-pop-centered platform to one that also embraces Japanese content, catering to a broader range of fans.

Choi Jongim, Director of Business at Ktown4u, commented, “The launch of the Shibuya109 online exclusive store marks our first step in offering a richer shopping experience to global fans. We are committed to continuously expanding our content and services, building an organic platform that connects artists and fans worldwide.”

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=Provided by Ktown4u