The Korean Sport & Olympic Committee (KSOC) has announced an open call for official sponsors to join forces with Team Korea and support its flagship sports programs through 2028.

On the 29th, KSOC declared plans to recruit sponsors that will back the Korean national teams—collectively known as ‘Team Korea’—and support a range of major sports initiatives and events. These include the National Sports Festival, the National Sports For All Festival, the 2026 Milano–Cortina Winter Olympics, the 2026 Aichi–Nagoya Asian Games, and the 2028 Los Angeles Summer Olympics.

Sponsors are to be classified into three distinct tiers based on the scale and scope of their support: First-tier Official Partners, Second-tier Official Sponsors, and Event-specific Sponsors. Depending on their tier, companies will receive a suite of marketing rights, such as the usage of the Team Korea brand and emblem, athletes’ image rights, advertising and promotional opportunities at event venues, and logo placement in media coverage.

Notably, companies chosen as Official Partners will have the opportunity to strengthen their brand recognition and trustworthiness through joint marketing initiatives with the national teams. Additionally, these partnerships are expected to facilitate meaningful contributions to society via sports.

An information session for prospective sponsors is scheduled for August 7. Interested companies can find details and register through the official KSOC website or its marketing office.

President Seung-min Yoo commented, “This drive to select official sponsors marks a vital step in the new leap forward for Korean sports. We invite many companies to collaborate with us, inspiring the nation and enhancing the value of Korea’s global brand through the power of sports.”

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=Korean Sport & Olympic Committee