Singer and actor Lee Junho has officially launched a new agency, O3 Collective, marking a bold step forward in his career.

On August 18, O3 Collective—founded by Lee Junho—announced its formation, describing itself as "a creative collective where the identity of the artist (One), the originality of content (Original), and an innovative management system (Orbit) synergistically create a new, creative trajectory." The agency’s name, pronounced 'O-three Collective,' reflects these core concepts.

The company further articulated its vision by stating, "We aspire to build a brand system rooted in teamwork, where artists, content, and staff are all lead protagonists. More than a conventional management agency, we are establishing a business lab focused on infinite IP-driven expansion, planning and realizing growth and opportunity for everyone involved."

Yang Hye-young, a leader recognized for spearheading innovative projects at CJ ENM’s Brand Strategy Office and Performance Division, joins O3 Collective as co-founder. The agency also brings together long-time staff members who have worked with Lee Junho and dynamic new talents, laying the groundwork for a strong, collaborative team.

Lee Junho, who debuted with the group 2PM in 2008, has captivated fans worldwide both as a group member and a solo artist. Since his film debut in ‘Cold Eyes’ (2013), he has built a solid reputation as an actor through a variety of prominent dramas, including ‘Good Manager,’ ‘The Red Sleeve,’ and ‘King the Land.’

Earlier in April, Lee Junho parted ways with JYP Entertainment, his agency of 17 years. With the establishment of his new agency, attention is focused on the range of activities he will develop moving forward.

Meanwhile, Lee Junho is set to open recruitment for his official fan club’s second membership via the global superfan platform Weverse on August 19. Later this year, he is slated to greet viewers in the tvN drama 'Chief Detective 1958' and the Netflix original series 'Cashero.'

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=MHN DB, O3 Collective