Jennie of the group BLACKPINK has unveiled exclusive behind-the-scenes photos from the official Seoul tourism campaign, ‘Absolutely in Seoul.’

On the 16th, Jennie took to her social media to share several photos accompanied by the message, “Love you, my Seoul.” The newly released images feature Jennie exuding various concepts against the backdrop of both traditional and modern Seoul. From posing in a black-and-white polka dot dress under the moon, to gazing at the camera amidst Seoul’s nightscape and in front of ancient palaces, Jennie’s striking visuals and creative direction caught viewers’ attention.

This post is part of the ongoing campaign by the Seoul Metropolitan Government and Seoul Tourism Organization, which recently appointed Jennie as the 2025 Honorary Ambassador for Seoul Tourism. The photos offer a glimpse behind the viral ‘Absolutely in Seoul’ campaign video, which captures the city’s allure through stunning visuals under the tagline, “In Seoul, everything is absolutely.” The campaign aims to showcase the charm and vibrancy of Seoul to audiences worldwide.

In the campaign video, Jennie highlights the city’s diverse spaces by blending an urban, cosmopolitan image with a sense of liberation, effectively promoting Seoul’s appeal to global fans.

Meanwhile, BLACKPINK, Jennie’s group, recently celebrated their ninth anniversary and is currently on the ‘DEADLINE’ world tour. Alongside their group activities, the members are energetically pursuing individual projects. Jennie, in particular, continues to demonstrate her unrivaled presence across fashion, music, and entertainment.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=Jennie SNS, VisitSeoul TV YouTube Capture