The finals of the 69th Miss Korea pageant took place on August 5 at the COEX Auditorium in Gangnam, Seoul, announcing the emergence of a new female leader for 2025.

Jeong Yeon-woo, a 24-year-old student majoring in Electrical, Electronic, and Telecommunications Engineering Education at Chungnam National University, was crowned this year’s Miss Korea. Having aspired to become an educator, Jeong expressed her ambition by saying, “I want to be someone who positively influences others,” while revealing her determination to make a greater impact across broader stages in the future.

The ‘Sun’ (善) title went to Kim Bo-geum, a 25-year-old student at Kyung Hee University’s Department of Dance. Yoo Eun-seo, aged 26 and a student at Suwon Science College majoring in Aviation Tourism, was awarded the ‘Mi’ (美) title. Notably, Yoo Eun-seo is the younger sister of Yoo Si-eun, who won ‘Sun’ in the 66th Miss Korea competition, marking a joyful occasion as both sisters have now worn the crown.

This year introduced two new special awards: ‘Ye’ (藝, for arts) and ‘Jae’ (才, for talent), awarded to Park Ji-yu from Dongduk Women’s University’s Broadcasting and Entertainment Department, and Lee Seo-hyun, who studies both East Asian Studies and Venture Management at Seoul National University, respectively. The addition of these categories highlights an emphasis on discovering women with not only beauty and good character, but also artistic talent, creativity, and professional expertise.

Lee Gyuri, a student at Chung-Ang University’s Department of Theatre and Film, received the Popularity Award, while Yoo Eun-seo was also recognized with the Friendship Prize.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=GlobalENB