Chairman Shin personally attends final day to congratulate Park Hye-jun on her victory
Lotte Open highlights group’s dedication to fostering women’s golf talent
Shin Dong-bin, Chairman of Lotte Group, personally presented the winner’s trophy to Park Hye-jun, the champion of the 15th KLPGA Lotte Open, held at Bear’s Best Cheongna Golf Club in Seo-gu, Incheon on July 6.
On the day of the event, Chairman Shin toured the Gallery Plaza and Lotte Pleasure Hall within the golf club before attending the award ceremony, where he applauded Park Hye-jun’s victory.
This marks Shin’s third visit to the tournament venue since the inception of the Lotte Open in 2021, following his attendance in both 2022 and 2023.
The tournament, which was previously named the Lotte Cantata Women’s Open until 2020, was elevated and rebranded as the KLPGA Lotte Open from 2021 onwards.
At the Gallery Plaza, various Lotte Group subsidiaries and partner companies—including Lotte Wellfood, Lotte Chilsung Beverage, Canon Korea, and Lotte Homeshopping—set up booths to showcase and offer interactive demonstrations of popular products such as Kloud draft beer, World Cone ice cream, and range finders to spectators.
The Lotte Pleasure Hall, a signature attraction of the event, provided visitors with an open and dynamic atmosphere to cheer on the athletes, and this year’s edition featured a live performance by a professional DJ, adding a festive element to the tournament experience.
Lotte has played an active role in discovering and nurturing emerging golf talent by hosting major women’s professional golf tournaments on tours such as the KLPGA and the LPGA. The Lotte Golf Team includes renowned players such as Kim Hyo-joo and Choi Hye-jin (both LPGA), as well as Lee So-young and Hwang Yoo-min (KLPGA), among others.
Lotte-affiliated golfers have collectively claimed 44 victories in domestic and international tournaments, and have cemented their reputation as a powerhouse team by winning the KLPGA club championship for three consecutive years, from 2023 through this year.
Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”
Photo=MHN Park Taeseong
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