Limited-time pop-up invites fans to experience new album with interactive sports-themed zones
Official merchandise and exclusive events draw excitement for 'KARMA' with global collaboration

Stray Kids have kicked off a pop-up store in Songpa District, Seoul, to celebrate the release of their fourth full-length album, 'KARMA.' Starting August 23, the 'Stray Kids KARMA POP-UP STORE' will welcome fans for twelve days until September 3 at both the first-floor Atrium of Lotte World Mall and the Cinepark on the seventh floor of Lotte Cinema World Tower.
The pop-up is designed with a sports theme, featuring areas such as a Challenge Zone, a Photo Zone, a Listening Zone where visitors can hear members’ voice messages as well as new tracks, and a Message Zone offering a variety of interactive experiences.
A total of 17 official merchandise items are available at the MD Zone and Cinepark, including a locker room sticker book, yin-yang bracelets, and 'SKZOO' animal character goods. Fans purchasing merchandise or participating in special events on-site can receive exclusive gifts.


Further details about the pop-up can be found via the official KARMA Pop-Up Store account.
As part of their first comeback of the year, Stray Kids are also collaborating with Spotify to operate similarly themed 'Spotify STAYdium' pop-up stores in cities such as Seoul, Jakarta, and Tokyo.
The group’s fourth studio album and title track 'CEREMONY,' released on August 22, quickly topped real-time album and music streaming charts, while the music video for the lead single ranked number one in global music video trends on its release day, demonstrating Stray Kids' explosive popularity.
Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”
Photo=MHN DB, JYP Entertainment
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