Ahead of the highly anticipated release of his second full album on the 29th, Lim Young-woong recently completed recording a special solo episode of KBS’s “Immortal Songs” on the 18th—a first with his name in the program’s title. According to fans who attended, the event was one for the record books. With every move in his comeback drawing massive attention—including his declaration to forego physical CDs and his return as a regular on a terrestrial variety show—each seemingly disparate decision converges on a single destination: his fandom, “Hero Generation.”

A Gift of Values Over Record-Breaking: The Meaning Behind No-Physical CD Album  

Lim Young-woong’s decision not to release a physical CD is a symbolic act that encapsulates his entire comeback. Known for albums that typically sell over a million copies, physical CDs have been both his most reliable mark of success and a substantial source of revenue. Yet, he boldly chose to forego them this time. Framed as a commitment to social responsibility regarding the K-pop “album waste” issue, the move also sends a clear message to his fans: “Our relationship isn’t measured by sales numbers.” It’s a powerful declaration of trust.

The fans responded in kind. Despite the absence of a CD, the high-priced “album book” sold record-breaking quantities in pre-orders, proving the unwavering strength of his fanbase. This shift transforms fans from mere “consumers” into “partners” who actively share his values. Instead of gifting them a simple album, Lim Young-woong offered meaningful values, which his fans wholeheartedly embraced.

Showing the Man Behind the Stage: Why He Chose Variety Shows  

Lim’s choice to return to terrestrial variety TV has also been made with his fans’ desires in mind. SBS’s upcoming “Island Bachelor Hero,” premiering on the 26th, is positioned as a healing variety show—one with no competition or sensational missions. Teaser clips already show Lim cooking and fishing in an unpolished, down-to-earth manner, offering fans a candid look at “the real Lim Young-woong,” a side every bit as appealing as his superstar persona on stage.

The “Immortal Songs” solo special follows a similar logic. Rather than engaging in fierce competition, Lim shares the stage with fellow musicians he admires, such as Lee Juck, Lyn, and Roy Kim, exchanging stories and collaborating musically. Fans at the recording reported that he was moved to tears when speaking about his supporters. Far from being content for the masses, these choices are tailored experiences that reflect what his fans most want to see.

Celebrating Together: Listening Parties and a Nationwide Tour  

Lim’s efforts to connect with fans don’t stop there. On the eve of the album’s release, he will host a “listening party” for 50,000 fans across more than 50 CGV theaters nationwide—a bold event that not only shows confidence in his new work but also the sincere desire for fans to be the first to hear his songs.

At the pinnacle of these activities stands his forthcoming nationwide tour. Both the album release and variety appearances serve as a prelude—an “opening act”—for direct engagement with his fans. The core purpose and motivation behind every decision Lim makes ultimately come down to “Hero Generation.” His fans, too, are preparing to celebrate in their own way, continuing charitable efforts in his name as his comeback approaches.

In conclusion, the most unshakeable foundation of Lim Young-woong’s “empire” is his fandom, “Hero Generation.” All his bold moves stem from a heartfelt conviction never to forget the simple truth: “I exist because of my fans.” His efforts are aimed at rewarding their unwavering support with the highest value and the most personal experiences. He has moved beyond being a star who chases public acclaim, evolving instead into a new-era artist who walks his own path at his own pace—hand in hand with a rock-solid fanbase that believes in him.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=Fish Music, SBS