Shinhan Bank Invests 100 Million Won to Support Yeongdong World Gugak Expo

Shinhan Bank has taken a significant step to support the upcoming 2025 Yeongdong World Gugak Expo, a large-scale event aimed at spreading the appeal of traditional Korean music, or "gugak," to global audiences this fall.

On June 24, during a donation ceremony at the Provincial Government's Open Plaza, Shinhan Bank announced its contribution of 100 million won (approximately USD 72,000) to the 2025 Yeongdong World Gugak Expo Organizing Committee. Key figures at the event included Kim Younghwan, Governor of North Chungcheong Province and Co-Chairman of the Expo, Yeongdong County Mayor Jung Youngchul, Shinhan Bank Group Executive Kim Kwangsoo, and Division Head Yoo Junshin.

Kim Kwangsoo, Group Executive at Shinhan Bank, emphasized the bank's commitment, stating, “The successful hosting of the Expo presents an invaluable opportunity to raise North Chungcheong’s international profile. We will actively support and promote the event to ensure its success.”

Governor Kim Younghwan added, “We sincerely appreciate this sponsorship, which will help ensure the successful launch of Korea’s first international festival blending 'gugak' with global cultural content. With this support, we will do our utmost to further globalize the K-gugak industry.”

The “2025 Yeongdong World Gugak Expo” is scheduled to run for a month from September 12 to October 11, 2025, under the theme “The Fragrance of Gugak Colors the World.” The event will take place at the Yeongdong Rainbow Healing Tourism District and the National Gugak Experience Village, offering a range of cultural programs and performances to introduce Korean traditional music to a worldwide audience.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo = Yeongdong County Office